How to make a podcast that actually grows your business | Borko Kovacevic (Poddster, Podyx)

Borko Kovacevic is the co-founder of Poddster, a fast-growing podcast studio network with locations in Dubai and Singapore, with upcoming locations in Riyadh and Abu Dhabi. Borko is also the co-founder of podcast operations software, Podyx. In this episode, Borko shares the behind-the-scenes story of building Poddster, the trends shaping podcasting today, and what it really takes to create a podcast that drives business results.What you’ll learn:1. Why podcasting is shifting from audio-only to video—and how YouTube is winning the game2. How businesses and creators approach podcasts differently (and why only 5% of Poddster’s clients are full-time creators)3. The biggest mistakes businesses make when starting a podcast—and why “interesting guests” aren’t enough4. Why every small business owner needs to be a content creator in today’s world5. The role of trust and authenticity in podcasting—and how mainstream media’s decline has fueled the format’s growth6. The untold challenges of podcasting (hint: it’s way harder than it looks)7. Why podcasting is the ultimate networking hack—and how it can be used as a business development tool8. How production quality impacts discoverability and engagement9. The surprising reasons 99% of podcasts don’t make it past 20 episodes10. Much moreIn this episode: (0:00) Intro(1:25) Why podcasting is the wave of the future(5:05) Who is podcasting? (10:58) Creator vs business podcasting(16:18) Motivations and goals behind business podcasts(34:53) What makes a good podcast or podcast episode(41:37) Common challenges in podcasting(53:40) Zoom vs in-person interviews(1:03:35) Different podcast strategies(1:08:37) Types of podcasts(1:16:12) How to market a podcast(1:35:34) The benefits of video studios beyond podcasting(1:38:31) Where to find quality studios(1:46:47) OutroWhere to find BorkoLinkedInPoddsterPodyxWhere to find TimLinkedInXWebsiteReferencedMagnus Grimeland: https://youtu.be/6dNFsSWcQFYNir Eyal:  @nirandfar  Gary Vaynerchuk (Gary Vee):  @garyvee  Lex Fridman:  @lexfridman  Joe Rogan:  @joerogan  Scott Galloway (Prof G):  @TheProfGPod  Steven Bartlett"  @TheDiaryOfACEO  Tom Bilyeu:  @TomBilyeu