How to make your brand show up everywhere | Fery Kaszoni (Search Intelligence Ltd)

When Fery Kaszoni first ventured into the world of SEO, he had no idea that 10 years later, he would be the CEO of a thriving digital PR agency on track to make £10M per year. Fery's success is largely driven by his personal brand, and his fun, goofy spoofs of popular songs have become a hit in the SEO community. But it wasn't always that way. Fery shares his ups and downs as an agency owner, what he wishes he could have done differently, and how others can replicate his success. 00:00 Intro 00:59 Fery's background as a developer 04:00 First steps into the SEO industry 11:22 Finding the passion to create an agency 15:31 Shifting to digital PR 18:19 How to scale an agency to 8 figures 27:18 Success without eating your own dog food 30:13 The true ROI of sponsorships 37:49 Fery's competitive advantage 43:49 Finding and onboarding solid employees 50:38 Expansion and team structure 52:46 Fery's role at Search Intelligence 54:46 The value in creating viral videos 58:55 Balancing humor and seriousness 01:01:45 Four day work weeks 01:08:38 Are social media and brand building the future of SEO? 01:11:43 Outro We hope you enjoyed this episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Fery: LinkedIn: https://www.linkedin.com/in/ferenczkaszoni/ Website: https://search-intelligence.co.uk/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/