How to turn leadership and coaching into a multi-million dollar business | Bryan Harris

Bryan Harris first became known for Videofruit, his industry leading blog and online course business. But these days, he has shifted focus to his new business Growth Tools and scaling 1:1 coaching. A master at organization, leadership, and customer generation, Bryan shared tons of gold nuggets during this episode of Ahrefs Podcast, including: 00:00 Introduction
 01:02 Shifting from courses to coaching
 06:30 Ascension ladder vs descension ladder
 15:31 A cautionary tale about sharing revenue
 17:45 Free tools as a growth strategy
 19:41 How to scale non-commodities
 23:45 Finding the right CEO-marketing director fit
 31:07 How Growth Tools structures its marketing department
 37:40 BOPA (Borrowing other people’s audiences)
 42:22 Causes of stress and complexity in marketing
 45:28 Guilt by association
 48:30 Choosing what to promote
 58:34 The key to generating customers
 1:07:15 The right way to “Figure it out”
 1:11:34 Bryan’s ChatGPT history
 1:14:36 Outro We hope you enjoy our first in-person episode of Ahrefs Podcast! As always, be sure to like and subscribe (and tell a friend). Where to find Bryan: X: @Harris_Bryan Website: growthtools.com/ahrefs Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/ _______________________________________________ Referenced in the episode: Ryan Deiss: https://www.ryandeiss.com/ Russell Brunson (Dotcom Secrets): https://dotcomsecrets.com/getdcsfree-1
 Nathan Berry: https://nathanbarry.com/ Brennan Dunn: https://doubleyourfreelancing.com/
 John Lee Dumas: https://www.eofire.com/
 Pat Flynn: https://patflynn.com/
 Glenn Hill (Connection Codes): https://www.connectioncodes.co/
 Jim Collins (Good to Great): https://www.jimcollins.com/index.html 
 One Minute Manager: https://www.amazon.com/The-New-One-Minute-Manager/dp/8195246893/ Seth Godin (Purple Cow): https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640X
 Noah Kagan: https://noahkagan.com/
 Rich Dad Poor Dad (Robert Kiyosaki): https://www.richdad.com/
 Supermensch: https://www.amazon.com/They-Call-Supermensch-Backstage-RocknRoll/dp/0062355953
 Figure it out: https://www.youtube.com/watch?v=CPa3E8yis0I