Product marketing to $15M ARR | Tomasz Niezgoda (Surfer)

What happens when an SEO tool can't compete in SEO? That's what happened in the early days of Surfer, an AI-powered content marketing platform. Surfer's Head of Marketing, Tomasz Niezgoda, joins the Ahrefs Podcast to explain exactly which strategies helped the company catapult to the 24th fastest-growing company in Europe and the #1 fastest-growing company in Poland. In this episode, you'll learn: - How to excel at product marketing - Why Surfer does 1:1 onboarding calls (with EVERY client) - Tracking customer responses to onboarding - The benefit of educational videos - Where you should be distributing your webinars - What the brand got out of redisigning their homepage - Should you create a brand bible? - Why SaaS certifications are valuable to clients and companies - The secret to making your AI content actually good _________________________________________________ If you enjoyed this episode, please subscribe!Where to find Tomasz: LinkedIn: https://www.linkedin.com/in/niezgoda-tomasz/ Website: https://surferseo.com/ Where to find Tim: LinkedIn: https://www.linkedin.com/in/timsoulo/ X: @timsoulo Website: https://www.timsoulo.com/