How a Tote Bag Is Feeding Millions: Lauren Bush Lauren on Building a Fashion Brand with Purpose

What if your cult-favorite fashion tote were also a force for good? That’s exactly what Lauren Bush Lauren set out to do when she launched FEED in 2007 - and it’s worked. Through the sale of style staples like everyday totes and travel pouches, the fashion brand has delivered more than 126 million meals to children in need around the world. And her commitment to the mission hasn't wavered. As the CEO and founder of FEED, a mother of three, fashion designer and model, and member of American political royalty (she’s the granddaughter of former POTUS George H.W. Bush and daughter-in-law of Ralph Lauren), Lauren is proof that style and substance can go hand in hand. FEED is now a certified B Corp and remains committed to sustainability. Beyond its iconic totes, FEED has also collaborated with brands like Ralph Lauren, Minnow, and Amber Waves Farm, and brought to life in-person experiences like FEED Suppers - one of which I was lucky enough to co-host with Lauren nearly a decade ago. In this episode of Alchemy Social, Lauren explains: How traveling with the UN World Food Program sparked the idea for FEED Why tangible products are powerful vehicles for impact What it was like launching a mission-driven company before “social entrepreneurship” was mainstream How being a mom has reshaped her perspective, and The secret to staying authentic in a trend-driven world. Whether you’re building a brand, interested in fashion, or seeking a career that aligns with your values, this episode is for you. Follow Lauren and FEED: • Lauren on IG - http://bit.ly/4lThiwk • FEED on IG - http://bit.ly/4lQrXbu • FEED website - http://bit.ly/3TUeJy4 Follow Sujean: • IG - https://www.instagram.com/sujeansong • YouTube - https://www.youtube.com/@sujeansong?sub_confirmation=1 • Newsletter - https://sujeansong.substack.com/subscribe • LinkedIn - https://www.linkedin.com/in/sujean/ • https://linktr.ee/sujeansong Thanks for listening - and I'd love to stay connected so please subscribe! Yours, Sujean