How has BookTok affected books and publishing?

Send us a textEven if you don't use TikTok, you've likely at least heard of the phenomenon known as BookTok. Individual videos sometimes get millions of views, and the combined hashtags for these videos on TikTok have had hundreds of billions of views. The publishing industry is paying attention - and so are we! Is BookTok really driving book sales? Or is it just creating yet another thing for people to envy online and feel bad about in their real lives? Is it lowering the quality of wri...