Paid advertising and why to avoid it

Fredrik Gernandt Segerby - Co-Founder at Tailify, influencer marketing platform serving 30% of all Fortune500 companies across 100 countries.Friends as co-founders. Smart or dumb? Why you should avoid using paid advertising in your early daysWhen can it actually be helpful?Want to be matched with 15 other ambitious aspiring founders? Sign up to Waves here.