Deepak Advani Speaks On Deepening Your Connection To Your Customers

Shep Hyken talks with Deepak Advani, General Manager of IBM Commerce, which focuses on leveraging data, analytics, and cloud; to build deeper more valuable engagements with their customers, partners, and suppliers. The discussion focuses on analytics and how to use them to market to your customers to keep them engaged and have an exceptional experience. This is powerful info for anyone involved in marketing, sales, and customer retention. Learn more about your ad choices. Visit megaphone.fm/adchoices