How to Fire Your Family: The Ins and Outs of a Multigenerational Business with Chad Felderhoff

Chad Felderhoff and his brother Mitch run the multigenerational animal food manufacturer company, Muenster Milling. While Chad knew one day he'd be a part of carrying on the family business, he never imagined it would entail such difficult moves as firing his own parents, or such wild marketing campaigns like watching his brother eat nothing but dog food for 30 days, but that's exactly what happened.