12# Jon Le Tocq - Heart & Instinct

Jon Le Tocq has the distinction of being named the UK Personal Trainer of the Year in 2011 and is setting himself apart as one of the outstanding leaders in his industry because of the success his clients are experiencing through his fitness business, Storm Force Fitness.  Based in Guernsey, his fitness center is currently located in a twenty-five hundred square foot facility which allows him to offer personal training, semi-private training, boot camps, as well as training fighters, and cricket, squash and rugby teams.  Le Tocq’s intensity and passion continues to attract those who want the very best in mindset development, exercise coaching and nutrition programming.  He also licenses his fitness camps across the UK and the world under the banner of the Storm Force Fitness Academy. Le Tocq has developed a Fitness Entrepreneur Boot Camp where he teaches others how they can also become an owner of their own fitness business.  He also has spoken at other industry events including EXF events and numerous sessions he has developed to educate trainers.  He has often been featured on local radio, BBC radio, and television.  He is a bestselling author, having co-authored the bestselling books, Total Body Breakthrough and Fit Formula.  Le Tocq attributes his success to the fact that he has embraced a lifestyle of fitness and helps his clients do the same.  He says, “When I work with clients it’s more than just ‘do this exercise and do this amount of repetitions.’ It’s actually getting into their life and understanding there’s a lot more going on beneath the surface and understanding exactly what they want to get out of life.  To me that’s exciting, to be able to help change someone else’s life rather than just lead them through a work out and saying, ‘We’ll see you again next week.’  It’s the whole lifestyle aspect of things that is motivational.”