Microsoft’s insights: how AI adoption can give SMBs an edge over larger companies

Welcome to our AI podcast series. Each episode features business leaders from across the telecoms, media and technology (TMT) industry who discuss their AI-related insights, and what AI means to them, their organisation and the industry as a whole. In this episode, Analysys Mason's Stela Bokun, partner and expert in strategy and Paul Jevons, director and expert in tech-enabled transformation talk with Aileen Hannah, SMB Voice of the Customer Director at Microsoft. They discuss: the relevance for small and medium-sized businesses (SMBs) of the recent advances in AI and how these advances are shaping the SMB market examples of where SMBs have adopted AI and are seeing significant benefits why AI might help SMBs to compete with larger companies how adoption of AI in SMBs is being driven by employees rather than the business the challenges or barriers to AI adoption that SMBs face how Microsoft and its technology partners help SMBs with AI adoption Aileen’s one key message to the industry on the importance of AI for SMBs. Find out more about Analysys Mason's AI-related research and consulting services here.