Offering fixed–mobile bundles beyond the usual discounting approach

In this podcast, Tom Rebbeck, Partner and head of Analysys Mason's Consumer Services practice, is joined by Stefano Porto Bonacci, Senior Analyst and expert in fixed–mobile convergence (FMC) to talk about FMC strategies and what operators can do to keep their propositions attractive for customers. The associated article can be found here. For more insights on FMC, click here.