OTT video will generate more revenue than traditional pay-TV services; operators should update their approach

OTT video will generate more retail revenue worldwide than traditional pay-TV services by 2024. In this podcast, Principal Analyst, Martin Scott explores some of the key changes in market dynamics following the COVID-19 pandemic and how those changes will affect operators’ approaches to traditional pay TV, OTT video and video content more generally. The podcast is hosted by Analyst, Alex Boisot.  The associated article and figures can be viewed here.