Gigi Taylor on Anthro to UX with Matt Artz

Anthro to UX with Matt Artz - A podcast by Matt Artz

In this Anthro to UX podcast episode,  Gigi Taylor speaks with Matt Artz about her UX journey, working in advertising, and the pivot to product. Gigi earned an MA in applied anthropology from the University of North Texas. She was a partner in the Practica Group and is currently a Qualitative UX Researcher at Indeed.com.About Gigi TaylorGigi Taylor is a cultural anthropologist working as a qualitative UX researcher with Indeed in Austin, Texas. As a research practitioner, she conducts cultural anthropology research for business. As a scholar, she conducts anthropology research of business.  What distinguishes her applied and academic research is that she uses a cultural anthropological lens to study business—advertising, consumers, brands, consumption, users, products, digital experiences, and organizations.She embraces the idea that consumer and user experience insights informed by a cultural analysis can serve as the muse and inspiration for all aspects of product and brand strategy.  The magic of cultural analysis is the theory of interpretive and symbolic cultural anthropology (Clifford Geertz and Victor Turner).She was a partner with Practica Group, a consumer anthropology research consultancy where she conducted ethnographies, focus groups, interviews, diary studies, and observations. She started her research strategy career as an Account Planner at Publics & Hal Riney Advertising in San Francisco and has owned Luminosity Research, a qualitative research consultancy, since 2006.She has a PhD and MA in Advertising from the University of Texas and an MA in Applied Anthropology from the University of North Texas. Her published academic research has appeared in both advertising and anthropological journals.Recommended LinksGigi Taylor's websiteGigi Taylor on LinkedInAbout Anthro to UXThe Anthro to UX podcast is for anthropologists looking to break into user experience (UX) research. Through conversations with leading anthropologists working in UX, you will learn firsthand how others made the transition, what they learned along the way, and what they would do differently. We will also discuss what it means to do UX research from a practical perspective and what you need to do to prepare a resume and portfolio. It is hosted by Matt Artz (https://mattartz.me), a business anthropologist specializing in design anthropology and working at the intersection of product management, user experience, and business strategy. To learn more about the podcast and career coaching services, please visit Anthro to UX (https://anthropologytoux.com).