Liz Lewis on Anthropology in Business with Matt Artz

In this episode of the Anthropology in Business podcast, Liz Lewis speaks with Matt Artz about her career as a business anthropologist. The conversation delves into Liz's unconventional journey into content marketing, exploring its role in enhancing brand recognition. Using examples from her career, Liz illustrates how her anthropological research skills have been instrumental in creating compelling content that resonates with a broad audience. The conversation ext