Connecting the Dots Between Marketing and Murder with Alina Burroughs, Forensic Expert from Crime Scene Confidential

What do forensic science and marketing have in common? More than you might think. Both require an ability to analyze evidence, challenge assumptions, and uncover hidden truths that are often hiding in plain sight. Alina Burroughs, a forensic expert and star of the hit show Crime Scene Confidential, has spent years piecing together clues to solve cases, and as it turns out, many of those same techniques can also be applied to marketing. In this episode, Alina reveals how marketers ...