Transforming Clients and Customers Into True Believers with Seth Gaffney & Marika Wiggan at Preacher

Curiosity, conviction, and a desire to get out of one’s comfort zone - these are just a few of the characteristics that Seth Gaffney and Marika Wiggan look for in strategic candidates at Preacher, and it’s this non-traditional approach to finding talent and building campaigns that has led to Preacher’s continued success, winning them Small Agency of the Year for four of the last five years. Some of my favorite aha moments from our conversation include: Discovering the very different ways Seth...