Boost Your App Subscription Revenue: Proven Strategies and Optimization Tips
App Marketing by App Masters - A podcast by Steve Young
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Here's my presentation from MAU Vegas 2023 on all the latest strategies to increase your app subscription. Welcome to our latest video where we dive into the world of app subscription revenue and share valuable insights to help you maximize your earnings. In this comprehensive guide, we'll cover a range of effective strategies that can significantly enhance your app's subscription revenue. π Discover the Power of Long Paywalls We explore the fascinating concept of long paywalls and why they consistently outperform shorter ones. Uncover the psychology behind user behavior and learn how extending the paywall duration can increase conversions and revenue. π° Test a Hard Paywall for Success Are you hesitant about using a hard paywall for your app? We'll explain why it's worth giving it a shot. Dive into the reasons behind the effectiveness of hard paywalls, learn how they can drive higher subscription numbers, and explore various techniques to test and optimize this strategy for your specific app. π Optimize Trials for Maximum Subscriptions Trials are a powerful tool for attracting new users and convincing them to become paying subscribers. Join us as we guide you through the process of optimizing trials for optimal conversion rates and revenue. We'll share best practices, explore trial length considerations, and reveal effective techniques to nudge users toward long-term subscriptions. π Win Back Campaigns: Retain and Re-engage Subscribers Losing subscribers is inevitable, but winning them back is possible with well-designed win-back campaigns. Discover how to craft compelling offers, re-engage former subscribers, and reduce churn rates. We'll share proven strategies to win back lost customers and rebuild a loyal user base. You can also watch the video: https://youtu.be/bCfwbniOwlQ Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ SPONSORS NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices. With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers. Looking for an MMP? We've got you covered with our partner, Airbridge. Experience an unparalleled, accurate, and unified view of your mobile marketing performance even in today's dynamic landscape shaped by privacy changes. Whatβs more, Airbridge has recently launched MMM Studio, setting a new standard as the only MMP offering a self-serve marketing mix modeling solution. Say goodbye to guesswork and hello to data insights. Learn more at airbridge.io. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung TikTok: @stevepyoung Facebook: App Masters ***************