Case Study: How SuperMama Increased 3X Their LTV
App Marketing by App Masters - A podcast by Steve Young
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In this week's live stream, you will discover how an app audit from a previous live stream led to a 3X increase in lifetime value for SuperMama. He shares his revenue numbers, what changes he made to the app, and how he adjusted his marketing. This week's guest is Andrey Peshkov, a tech entrepreneur who worked as a CFO for +10 years. He is the creator of SuperMama - a breastfeeding tracker app. Topics Covered: 04.41 - How SuperMama 12X Revenue 18:40 - The pricing page that led to 12X revenue 25:03 - How did Andrey choose this niche? 27:27 - How to calculate LTV of an app 28:57 - How to wireframe your app 29:39 - The Apple Search Ads campaign that is performing the best 30:56 - How to use Branch.io to track the best ROI of a Apple Search Ads keyword 32:11 - How to optimize ad spend for Apple Search Ads 32:21 - How to optimize Facebook ads for different countries 37:44 - PingMe App Audit 48:17 - Twidget App Audit SPONSORS From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************