Creator Marketing: The 3-Step Process to Acquire App Downloads
App Marketing by App Masters - A podcast by Steve Young
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Discover the 3-step process to experiment, validate. and scale your acquisition with creator marketing. Celeb-centric influencers are losing clout due to the eruption of mid-size creators who focus on authenticity and cultivating a genuine connection with their audiences. Brands are spreading their budget (and risk) by working with large numbers of these smaller-but-powerful creators. This is an incredibly effective user acquisition method that can even lead to more predictable results, but doing it efficiently is a whole other ball game. Connect with Jiri : https://www.linkedin.com/in/jirikupiainen/ Learn More about Matchmade : https://matchmade.tv/ Topics Covered: 00:47 - How to get started with a $500 campaign 09:23 - The benefits of working with multiple influencers 11:19 - What kind of content should you create? 15:54 - How to properly track your campaigns 18:33 - When you should use creator marketing 26:04 - Evergreen content 30:40 - Any red flags before choosing a creator SPONSORS Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store. Do you want to create your very own app but do not have programming skills? Check out Bravo Studio, the fastest mobile app-building platform. Bravo converts your designs into fully native iOS and Android apps without coding. Learn more at bravostudio.app Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************