Facebook Ads for Beginners

Today's guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels.  Topics Covered: 01:25 - How iOS 14.5 impacts mobile advertising  03:24 - How many users are opting in or out to be tracked  05:04 - How are you adjusting your ad spend, reporting or optimization based on iOS 14.5  09:51 - How to target Facebook Ads for hypercasual games  13:38 - How to structure your campaign for game installs  19:59 - Happy Pet App Audit  32:49 - What metrics do you use to decide if a campaign is considered a success  33:55 - What is the average CPI  37:38 - Facebook Ad vs Google Ads  40:36 - Outfit Tracker App Audit  51:58 - Do you report all sales to Facebook?  52:14 - How does Facebook AAA base their targeting?  54:49 - When it comes to ad assets what's best?  55:51 - Lyricster App Audit  You can watch this video: http://youtu.be/jMoC1NYI1aE Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************