Simple Ways to Increase Your Mobile Game Retention & Revenue
App Marketing by App Masters - A podcast by Steve Young
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Hugo Obi is the founder of Maliyo Games; a design studio known for developing African-inspired games for mobile devices. He is a pioneer in his field, having created gaming classics like Mosquito Smasher, Okada Rider, Aboki Run and Whot King. Topics Covered: 02:30 - Simple ways to increase retention 04:00 - How a dynamic background increased retention by 40% 12:15 - Remote config feature or launch hardcoded to a small user base 13:20 - A/B testing using Google 15:30 - Charades - Heads up app audit 22:34 - What comes first the narrative or the core gameplay loop 27:16 - Math Games - Adapted Mind app audit 39:28 - Retention is the holy grail 45:05 - Perfect Pitch Toddler Games app audit 54:40 - Thoughts on banner ads as a revenue generating ad unit You can watch this video: https://youtu.be/6iyRj6TDDsI Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training *************** Get your app audited: http://www.appmasters.com/audit *************** SPONSORS B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************