Successfully Changing From Paid Apps to Subscriptions

App Marketing by App Masters - A podcast by Steve Young

Categories:

Discover how Marco Wenisch successfully changed his app porfolio from paid to subscription-based apps. You will discover how he cross-promoted his apps, what ASO strategies worked, and how he launched his new subscription app. Links:  https://www.linkedin.com/in/marcowenisch/  https://www.taculator.com/ Topics Covered: 01:22 - How Marco went from $500 to $10,000 a month 04:49 - How Marco used Apple Search Ads to grow paid app downloads 09:33 - How Marco launched his subscription app 15:23 - How to get Apple Search Ads to show up when installs are low 18:27 - Keywords rain sounds vs "rain,sounds" 19:29 - Marco's conversion rate 21:40 - Any changes for iOS 14 update 23:41 - Youries Discover App Audit 30:28 - Is having a good landing page important for ASO? 31:29 - Should we develop Apple Watch and Apple TV 32:59 - How to plan out ad campaigns? 35:41 - floating Stopwatch App Audit 42:23 - Why Facebook over Google? 44:21 - TCG Companion App Audits 51:37 - How to target students with FB ads Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training ***************   Get your app audited: http://www.appmasters.com/audit ***************   SPONSORS For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASOMasters.com B7Dev.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************