The Unexpected Channel That Increases Revenue
App Marketing by App Masters - A podcast by Steve Young
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Discover why user feedback and great customer support lead to revenue growth. While app creators know that downloads and cost per install are important, they often leave some critical components on the table in the design process. In fact, we have many case studies where apps have 4-17X revenues without increasing downloads. Discover: - How to collect and analyze feedback so you can continually improve our app - How a great customer support experience can be pivotal for user retention - Why do feedback capabilities and great customer support lead to revenue growth About Today's Guest Eric Vermillion, Helpshift leader and CEO, spends his days driving strategy and growth plans, developing high-performance teams, and producing oversized results—globally. No big deal. Before Helpshift, he was instrumental in advancing BlueCat to one of Canada’s most notable software exits and also helped grow revenue at NICE Systems to over $1B. When he’s not leading business transformation, this Purdue University graduate is traveling with his wife and two daughters, forever in search of a great view and an even better glass of red wine. Get your app audited: http://www.appmasters.com/audit SPONSORS SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc. Learn more by visiting SocialPeta.com. Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************