How AI is Revolutionizing CPG: Insights from Industry Leaders

In this episode, I sit down with Sri Rajagopalan to delve into the transformative power of AI in the consumer packaged goods (CPG) industry. We talk about how AI is reshaping media buying, content creation, and talent development, while also addressing volume challenges and the need for responsible AI practices.What you’ll learn in this episode: Why generative AI is the next industrial revolution. How retail media and data clean rooms are driving efficiency. Why CPG companies need to rethink team structures for AI integration.Timestamps:0:00 - Introduction: Welcome to the Applied Intelligence & CPG Podcast3:14 - AI and the Promise of Agentic Transformation6:13 - Absorbing E-commerce into Sales & Marketing: Pros & Cons12:46 - Why E-commerce Talent Faces Limited Career Paths18:42 - AI’s Role in Media Buying & Content Creation24:04 - How AI Can Solve Volume Challenges in the CPG Sector31:13 - Responsible AI and Governance in Media & Content38:40 - Structuring Teams for AI Success in CPG44:12 - Final Thoughts: The Future of AI in CPGFollow the Applied Intelligence Podcast for more insights on the intersection of technology and business!