Navigating Data Clean Rooms, Ecommerce and the Digital Marketing Landscape in CPG with Imteaz Ahamed | Lecture at University of Texas Austin

Join us for a deep dive into the complexities of digital marketing in the Consumer Packaged Goods (CPG) industry with Imteaz Ahamed, Director of Performance Marketing at Reckitt. This lecture, delivered to MBA students at the University of Texas at Austin sheds light on cutting-edge strategies, data clean rooms, and the transformative role of e-commerce in CPG. Ahamed's insights reveal the intricate dance of modern digital marketing, offering listeners a front-row seat to the evolution of this dynamic field. Timestamps & Main Ideas:

- 00:00:00 - Introduction to the episode and Imteaz Ahamed’s role at Reckitt.

- 00:01:05 - Ahamed’s journey in the CPG industry, highlighting the advent of e-commerce.

- 00:03:00 - Transition to digital marketing and mastering new digital tools and platforms.

- 00:04:31 - A global perspective on e-commerce development, comparing China and the US.

- 00:05:19 - Challenges faced in scaling direct-to-consumer business during the pandemic.

- 00:06:30 - Imteaz Ahamed’s venture into podcasting about generative AI in CPG.

- 00:07:02 - The significance and integration of data science in marketing strategies.

- 00:08:11 - Discussion on the evolution of distribution and media within the CPG industry.

- 00:10:18 - Exploration of retail media networks and their impact on advertising.

- 00:12:05 - Detailed explanation of data clean rooms and their marketing applications.

- 00:14:13 - Case study involving Amazon Marketing Cloud for targeted advertising.

- 00:17:11 - Operational mechanics and privacy aspects of data clean rooms.

- 00:20:16 - Strategies for effective media flighting and targeting in e-commerce.

- 00:23:42 - The utilization of AI and automation for media strategy optimization.

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