Why I Hate S-Curves: An Interview with Rob West from Thunder Said Energy

This week, our guest is Rob West, founder and CEO of Thunder Said Energy. Founded in 2019, the research firm aims to help decision-makers find economic opportunities in the energy transition. Rob lives nine time zones away in Estonia and is an uber-productive energy expert who covers a wide range of topics in his consultancy. Rob explains why he hates S-curves, since they are often used to assume future growth rates for new energy technologies instead of properly analyzing what is realis...