Aux Tale Gravy Music Group, Record label

Aux Tale Gravy Music Group is a Toronto-based record label, dedicated to developing richness, shifting the culture and changing the status quo in world music. From their cookhouse to the world, Aux Tale Gravy’s dynamic team shares a signature ‘one pot’ recipe of simmering spices, serving a variety of cultural music dishes that ‘feed the people’, everywhere. Aux Tale Gravy is passionate about working with an authentic roster of artists, creating lasting ‘legacy work’ preserving unique sounds in an international commercial music landscape. Our conversation revolves around the formation and vision of Aux Tale Gravy their roots in Nova Scotia. The label, founded by Reid, NIV, and Kayla, aims to support artists from diverse backgrounds, particularly those from Black and Brown communities. They emphasize a strategic approach to marketing, focusing on authenticity and cultural heritage. The label's name, Aux Tale, symbolizes elevating artists from humble beginnings to prominence. They are currently in a niche selection process for new artists, prioritizing those who align with their vision. The discussion also touches on the importance of ethical practices, teamwork, maintaining authenticity and their artist Siddartha.