#36 -- Go-To-Market (GTM) strategy examples for inspiration

Transforming Customer Operations with AI Arek Skuza - A podcast by Arek Skuza

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Business

Launching a new product or service (or entering a new market with the existing portfolio) isn't obvious. How can you ensure that you'll reach the right KPIs and achieve your business goals? For that very reason, to improve their odds, businesses leverage a plan known as a GTM strategy (go-to-market strategy).