342. 🤑 Promotions to Make the MOST Sales Within a Very Short Timeframe

Artist Academy - A podcast by Andrea Ehrhardt

Categories:

This week, I’m going to be going over all of the possible birthday week specials/discounts I’ve considered putting out this week, and which ones I’ve chosen & WHY. 35% off Lifetime Membership & 1-on-1 Coaching: Click here 35% off 1-Year Artist Academy Membership: Click hereNEW: ABC Coloring Book! Click here If you were to ask me, “What do you want for your birthday?” I would immediately say, “Please don’t buy me something. I have an Amazon account, and I don’t need any more material things, ever. What I really want is to make a $h!t ton of sales within my business.” There’s something about getting that confirmation email that someone has bought something I offer. It gives such a blast of energy! I have a goal to hit $200k by Jan 1st, so when I sit back and ask myself… “What can I put out that’s going to help me hit that monetary goal? But also, what do I really WANT to promote? What feels good to shout out to the world? Say somebody is going to give me extra money during my birthday week, what do I want to trade it for?” What do I offer currently? Let’s make a list: Murals/Logos Artist Academy Membership (1 year - 35% discount $155 = $289) Mural Money Book (Last year = signed copy) Prints - Canvas/paper art prints, alphabet series poster, custom name prints (Past years = 35% off) NEW: Coloring Book! (Please leave me a review for my birthday! Incentive: $5 off the next book I put out - Simply send me a screenshot of your review) NEW: 1-on-1 Coaching (35% off Lifetime Membership to the Academy - Be coached by me for the entire year!) $3,500 - 35% off ($1,225) = $2,275 Frankly, these are things that I need to promote more often. So, why not give myself a reason to speak about it via a special offer during the week where I’m getting the most attention and my energy is at its highest?! Steps I need to take in order to make this successful:   I’ve given my audience a heads-up that the birthday specials are coming (girls have booked the 1-on-1s already) Only booking 1 small mural job this week Create videos/photos (some scheduled ahead of time) to promote this HEAVILY Create a calendar of planned posts: Monday - Announce all of them, Tuesday - Promote the 1-on-1 coaching and membership option, Wednesday - Promote the coloring book, Thursday - Membership reminders, Friday - Coloring book reminders. Last chance emails!   Link in my Instagram bio I know that it’s only going to work if I’ve been showing up consistently throughout the year. Listen to today’s episodes to hear all of the details! Â