What would you say to the individual that has all the content in the world but is having trouble implementing it?

Ask Frank Kern - A podcast by Frank Kern - Mondays

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The hard part is the implementation aspect or the over analysis of like, oh God, I know I should do this. Should I change the color of the button purple and all this other stuff or, to some of these points, I hear a general sentiment of I kinda know what I need to do, I've heard it before, I'm just having trouble pulling the trigger.  How would you address someone who's in that specific situation?