Maximizing Impact, Minimizing Costs: Value-Based Marketing for Self-Publishing Authors — Publishing for Profit with Orna Ross and Anna Featherstone

In this episode of the Publishing for Profit podcast stream, ALLI’s Australian ambassador and nonfiction adviser, Anna Featherstone, and Director Orna Ross, focus on adding value to your book without adding to costs. Learn tips and tools for lowering the costs of editing and marketing, in particular, without compromising on the quality or impact of your work. Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. Now, go write and publish! About the Hosts Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website. Anna Featherstone is the Australian Ambassador for the Alliance of Independent Authors, co-founder of Bold Authors, a judge of the Australian Business Book Awards, and a member of the Small Press Network (SPN) and Australian Society of Authors (ASA). She also enjoys writing and presenting workshops, and author talks on entrepreneurial writing and publishing.