What Happens When My I Validate My Business Idea, But My Customers Leave?

Today's question comes from Nathan, who validated a business idea, but the customers didn't last. Is that a sign that the business idea isn't good? Nathan's site is http://honeybunnybaking.com/. Nathan talks about my book Will It Fly? (http://willitflybook.com) and my talk with Noah Kagan about SumoJerky (https://www.smartpassiveincome.com/tv/validating-a-product-and-the-story-of-sumojerky-with-noah-kagan/). Do you have a question about starting a business? Record it at http://www.askpat.com/. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.