How to balance Brand vs. Demand

Demand over Brand or Brand over Demand…Sure, both are great!Marketers usually employ them separately at different stages as part of their growth strategy. Yet, on their own, they might not give the expected results. Bringing them together is the right path to success!However, balancing brand and demand can be challenging. In this episode, Andrew Davies a CMO at Paddle is sharing his journey of balancing these two. Providing golden tips on how to unlock the value of your brand and drive more revenue by aligning with demand gen.Hope you enjoy the episode and please let us know what you think rate and leave us a comment. Connect with Andrew: https://www.linkedin.com/in/andjdavies/Connect with our host Steffen: https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io