Illuminating the B2B buying journey

On this episode of Attributed Steffen Hedebrandt is a guest on the Loop Podcast hosted by Alice de Courcy Group CMO at Cognism.B2B Buying behavior has changed tremendously during the last few years. It has shifted toward omnichannel, B2C-like experiences and personalization.Steffen and Alice discuss those changes and how can we use attribution to illuminate the multitude of touch points within that journey.For more episodes got to the Loop Podcast: https://podcasts.apple.com/gb/podcast/the-loop/id1676590481Follow Alice de Courcy LinkedIn: https://www.linkedin.com/in/alice-de-courcy-5205516a/Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.To stay updated on all things Dreamdata and B2B go-to-market:👥 Follow us on LinkedIn: Dreamdata 💬 Join Our Community on Slack: Dreamdata Community 🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io