Proven Pricing Secrets: How to Raise Prices Without Losing Patients | Robin Waite

Many audiology practice owners struggle to charge what they're worth, fearing they will be seen as "too expensive." As a result, they often underprice their services at the cost of their own profitability. When Robin Waite started his first business, he didn’t have a clear business plan or pricing strategy. He often sent out proposals that were ignored. It wasn’t until he refined his approach that he saw real growth. Tpday, Robin Waite works with hundreds of business owners, helping them boost revenue and achieve lasting success. In this episode, Kevin and Robin discuss pricing strategies to grow your practice without compromising quality or patient satisfaction. Robin Waite is a business coach, bestselling author, and public speaker with 20 years of experience helping businesses thrive. Since 2004, he has worked with over 250 companies to drive change and growth. In this episode, Kevin and Robin will discuss: (00:00) Introduction  (01:17) From Agency Owner to Business Coach (02:57) Key Lessons from Early Career Mistakes (04:16) Realistic Business Plans That Achieve Long-Term Goals (08:57) How to Reverse-Engineer Your Goals to Attract More Patients (10:33) Why Patients Always Choose Cheaper Options (13:22) Selling Outcomes, Not Features, to Your Patients (16:03) The Life-Changing Impact of Audiology Care (18:17) How to Approach Budget Conversations with Patients (21:58) 3 Pricing Mistakes That Can Slow Your Practice Growth (30:43) Robin’s Proven Keys to Building Trust with New Patients (33:36) How Follow-Ups and Gifts Enhance the Patient Experience (37:36) Building Your A-Team with the 'Hire Slow, Fire Fast' Method (41:27) Robin’s Personal Growth Journey (43:25) Claim Your Free Signed Copy of Robin’s Book Robin Waite is a business coach, bestselling author, and public speaker with 20 years of experience helping businesses thrive. Since 2004, he has worked with over 250 companies to drive change and growth. Robin has delivered over 1,000 discovery sessions on business, online, and social media strategy, helping small business owners, coaches, consultants, and freelancers improve profitability and make work more enjoyable. He is also the author of Take Your Shot. Connect with Robin: Robin’s Website: https://www.robinwaite.com Robin’s YouTube: https://www.youtube.com/@RobinMWaite  Robin’s Instagram: https://instagram.com/robinmwaite  Resources Mentioned: Robin’s Book, Take Your Shot: How to Grow Your Business, Attract More Clients, and Make More Money: https://www.amazon.com/Take-Your-Shot-Business-Attract/dp/0995776806 Free Signed Copy of Robin's Book: fearless.biz/tys  The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest: https://www.amazon.com/Mountain-You-Transforming-Self-Sabotage-Self-Mastery/dp/1949759229  The Only Thing: If you’re an audiologist and want to grow your practice – we’ve got a FREE, expert guide to help you achieve your goals. It’s called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It’s the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery