AU #293: The Evolution of ProSource and the Future of AV with Jim Pearse

This is Automation Unplugged and I’m Ron Callis. Our guest today is Jim Pearse, CEO of ProSource. Jim Pearse currently serves as the CEO of ProSource, the largest electronics-focused buying group in the Consumer Electronics (CE) industry. Jim joined ProSource in early 2022, bringing over 30 years of extensive retail experience. His roots in consumer electronics were established at just 14 years old, when he began working at his family’s Ultimate Electronics stores in Denver. Prior to joining ProSource, Jim held several key leadership roles at Wireless Advocates, including President and CMO until 2021, and later served as an executive advisor to the company. He also held senior positions at Sears Holdings Corporation, where he was COO and Vice President of Consumer Electronics, and at Ultimate Electronics, where he held various executive roles from 1998, including President from 2007 to 2011. Jim has built a reputation in the CE industry for his integrity, leadership, and commitment to fostering strong partnerships. He resides in Golden, Colorado with his wife, three children, and their dog, Bodhi. Outside of work, Jim enjoys golfing and supporting Denver’s sports teams.