AU #294: Sales vs. Marketing vs. Leadership: Can We All Just Get Along?

Welcome to episode #294 of Automation Unplugged. Today, we’re switching things up to bring you a special Tech Women Takeover episode in celebration of International Women’s Day. Kat Wheeler, long-time industry veteran and Account Executive here at One Firefly, is continuing her annual tradition of hosting this episode with a fantastic panel of leading women in our industry. Today, Kat is joined by: - Heather Sidorowicz, President & Owner of Southtown Audio Video - Danielle Karr, VP of Marketing at Nice North America - Michelle Guss, VP of Hospitality at Crestron Electronics The three women are each representing a critical component of any successful business: executive leadership, marketing, and sales. The interesting, and sometimes challenging, dynamic between these departments is the primary focus of today’s episode.