AU #303: Maximize Your Marketing Dollars: Smart Strategies for Growth with Lutron and One Firefly

This is Automation Unplugged, I’m Ron Callis. Today, we’re bringing you a webinar we recorded in partnership with Lutron in April 2025 called “Make Your Marketing Dollars Work — A Strategic Guide for Growth.” In April 2025 we saw new U.S. tariffs drive market uncertainty — and in volatile times, cutting your marketing only hands momentum to your competition. That’s why in this session we share short-term tactics to boost visibility today, plus long-term strategies that keep your pipeline full for years to come. You’ll hear from myself and Kendall Clark, Senior Director of Sales & Marketing at One Firefly. We were joined by Laura Jean Null, Marketing Operations Specialist - Residential Luxury, at Lutron Electronics.