Systems Tomorrow: Software & Automotive

Welcome to Automotive E/E Systems Revolution – a brand new series of podcasts from the Integrated Electrical Systems Group of Siemens Digital Industries Software.   The disruption experienced by the automotive industry is well documented, and industry participants are busy working out the best ways in which they can create value, innovate, and position themselves at the forefront of the industry. For OEMs, a major focus is the development of brand new E/E and software architectures, designed to scale and support advanced features and functionalities. At the same time, suppliers are hoping to establish themselves as experts on delivering complex vehicle features, such as self-driving. Throughout the industry, the result is a growing emphasis on E/E systems and software demanding new product development methods that blur the old boundaries between all vehicle domains.   Over the last three episodes, we’ve examined all the major trends affecting automotive E/E systems development. Today, we pivot that discussion to begin talking about what the future is going to look like, how E/E architectures and vehicles are going to evolve, what new challenges will the vehicles of tomorrow introduce, and how will companies transform to meet these new challenges.   Joining me once again are Doug Burcicki – the Global Director of the Automotive & Transportation Heavy Equipment Industries, within Integrated Electrical Systems, part of the Siemens Digital Industries Software – and Dan Scott, the Marketing Director within Integrated Electrical Systems   Tune in, to learn more about the future landscape of the automotive industry.   In this episode, you will learn: How the employee landscape changes. (01:00) What organizations focus on post-COVID. (05:50) The role played by corporate culture in the adoption of tools. (08:26) The expectations of the younger generation around the workplace environment. (10:27) The future of E/E systems. (14:01) The different business models OEMs can approach. (17:23) How the new trends in the automotive industry affect the E/E architecture and the development of E/E systems. (23:56) The reasons why virtual simulation validation is a rapidly growing area. (29:43) Why dealerships will be obsolete in the future. (32:51)    Let’s connect! LinkedIn Mentor Graphics Website   Connect with Doug: LinkedIn   Connect with Dan: LinkedIn Hosted on Acast. See acast.com/privacy for more information.