#4 - Conversational Research with Maggie Crowley of Drift

This week on the pod, Erin and JH talk to Maggie Crowley, Director of Product Management at Drift, about research as a product manager at a rapidly growing startup. They talk about how to do great research in a conversational way, how Drift's research practice is growing, and how Maggie thinks about research as a PM. Highlights[4:50] How do you establish the outcomes you’re looking for? [8:08] Since you use your own product, do you still need to test with outside users?[9:40] Using shared Slack channels with your biggest customers[12:10] How do you balance getting feedback with moving fast?[18:31] The risks of pushing through your pet features without talking to users.[22:07] Learning how to speak your customers language[26:28] How do you balance qual and quant data?About Our GuestMaggie Crowley is VP of Product at Toast (formerly Director of Product Management at Drift). She has her own podcast, Build, about all things product. She competed in the 2006 Winter Olympics as a speed skater and can confirm wearing spandex in front of the whole world is just as uncomfortable as it sounds.