DAT312: How DataXu scaled its Attribution System to handle billions of events per day with Amazon DynamoDB

'Attribution' is the marketing term of art for allocating full or partial credit to individual advertisements that eventually lead to a purchase, sign up, download, or other desired consumer interaction. We'll share how we use DynamoDB at the core of our attribution system to store terabytes of advertising history data. The system is cost effective and dynamically scales from 0 to 300K requests per second on demand with predictable performance and low operational overhead.