Building and selling Software-as-a-Service (SaaS) solutions with Ercenk Keresteci

Moving solutions to the cloud, or building a cloud-native solution, requires rethinking how we sell and distribute our software. Cloud-first sales models can be very different than traditional sales pipelines. Today we are focusing on Software-as-a-Service applications as a vehicle for selling cloud-based solutions. Our guest, Ercenk Keresteci explains that SaaS applications are the de-facto model for companies licensing their software.