16. LEBANON - For people to try your product, you have to give them a reason

RECORDED BEFORE CORONAVIRUS. Farrah speaks to Joe Saade of Terre Joie, the home of vineyards that sit on the vertex of 3 tectonic plates in the Bekaa Valley. From Saddam Hussein to Amal Clooney, this episode is jam-packed with info on what makes the wines of Lebanon so special and what needs to be done so people all around the world know that. Joe's blog Michel Basbous