How to Develop a Strong B2B Podcast Hook w/ Jay Acunzo

In this episode, I talk to Jay Acunzo, Creator of the Unthinkable podcast.Jay breaks down his step-by-step process of developing the premise for a new "show" (he's created over 15 of them for B2B brands), talks about the importance of optimising for resonance versus reach AND gives a behind-the-scenes peek into the logistics of pulling together a podcast like Unthinkable.If you care about the intersection of media and business marketing - this is a MUST listen. And thanks to my friends, Transmission, for sponsoring this episode. Want to claim $100 of LinkedIn Ad credits for FREE? Head over here: bit.ly/b2b-better Also - why not check out my weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks? Head over here: b2bbite.substack.comYou can also follow me on LinkedIn. Head over here: linkedin.com/in/jasonbradwell/ Got a marketing problem you just can seem to unstick? Pick a time and we'll jump on a call to talk it out. Free of charge. No obligation to anything. Organise a free 30-minute strategy call.Head over here: calendly.com/jasonbradwell/30-minute-consultation-call