Kevin Maney, Author of Play Bigger and Partner at Category Design Advisors

In our 30th episode of category creators, Gil talks category creation with Kevin Maney, Author of Play Bigger and Partner at Category Design Advisors.  This episode covers key concepts about category creation from one of the people who invented the term. You'll walk away with an understanding of how to build a company that makes an impact. BONUS! Kevin shares his advice on selecting a category name.