Maximizing ROI in B2B eCommerce with Brian Beck of Master B2B

B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce - A podcast by Oro Inc

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Business Technology

In this episode, we’re joined by Brian Beck, Co-Founder of Master B2B eCommerce. Brian discusses the evolving landscape of B2B commerce, emphasizing the importance of adapting to changing buyer preferences and leveraging omnichannel strategies. Key Takeaways: (00:03) The importance of resourcing to support eCommerce platforms. (03:00) Digital leaders must align different business units for ROI. (08:30) Metrics beyond eCommerce penetration are crucial. (12:00) Understanding customer share of...