Transparency and Trust in B2B Transactions with Michael Vax of CommerceIsDigital
B2B Commerce UnCut Podcast: The Unvarnished Truth About B2B eCommerce - A podcast by Oro Inc
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In this repurposed episode, originally a webinar, Michael Vax, Founder of CommerceIsDigital, a seasoned B2B eCommerce expert, joins us from sunny Barcelona. Michael, a legend in the B2B eCommerce world, lends his time and expertise to discuss the future of digital commerce and the intricacies of B2B transactions. Key Takeaways: (05:26) Michael’s B2B eCommerce consulting and training efforts. (08:13) The distinct expectations of B2B buyers vs B2C consumers. (10:25) Emphasis on B2B buyers' foc...