Unpacking B2B eCommerce Buzzwords and Trends with Mark Brohan of Digital Commerce 360

In today’s episode, we’re joined by Mark Brohan, Senior Vice President of B2B and Market Research at Digital Commerce 360. Mark shares his insights into the evolution of B2B eCommerce, emphasizing the importance of digital transformation and the role of omnichannel strategies in meeting buyer expectations.Key Takeaways:(02:38) The role of journalistic researchers in tracking eCommerce trends.(03:15) Evolving trends in B2B eCommerce with digital transformation.(05:20) The lengthy and detailed ...