Why Product Data is a Distributor’s Biggest Problem with Jason Hein of B2B eCommerce Association

In this episode, we’re joined by Jason Hein, Global Director, Product Content and Search at B2B eCommerce Association, to discuss the challenges of product data, merchandising and marketplace strategy in B2B eCommerce. With decades of experience at McMaster-Carr, Amazon Business and Bloomreach, Jason shares why bad product content holds companies back and how to fix it without getting overwhelmed. Key Takeaways: (05:02) Companies wait for a “miracle” fix instead of addressing product data ...